Industrial

Strobe like a Butterfly is a visual and musical study of the industrial music movement of the 80s and 90s. The project explores arrangements, formulas and its relationship with the present popular aesthetic environment. By establishing pseudo scientific links and almost downright illogical transpositions of electronic music production into visual art; the team works towards an interpretation of the coveted visual and aural gratification demanded by the masses. The industrial phenomenon, despite representing a general dehumanization, is still born out of human needs. The grand (almost irresponsible) idea is to saturate and exaggerate the formulas and trends of both music and visual production ; bigger bass, louder volumes, more contrast, flashier images, subtler subtleties, stronger language and so on… Essentially, the experiment is that as much as it would lack that human feel, that grace that you would expect from visual-music collaborations, (theoretically) it will fulfill you. It is after all, despite our efforts to convince you otherwise, a rock concert.

The Substation's Address: 45 Armenian Street
Time: 8pm
Date: 23rd August 2010

Admission: Free